Clik here to view.
Substance Over Style: Find the best design partner you can
An article titled Substance over Style by our Design Director Mark Busse was featured in an issue of Business In Vancouver’s Adpages Magazine about how businesses can more effectively attract,...
View ArticleThink Before You Tweet… Or You Might Just Get Fired
Oh, the almighty Internet. How we love and despise thee. As we’re all Facebooking and Tweeting our lives away, it’s out with the days of freedom of expression and in with the days of online community...
View ArticleDon’t forget your staff or risk your branding project failing
Recently, the University of California unveiled a new “visual identity system”. This new system is supposed to be a fresher, less bureaucratic expression of UC’s values, and had taken over three years...
View ArticleTips to save your online brand from hacking or embarrassment
Every once in a while, we get to take a five minute break from our workdays to marvel at social media catastrophes that happen to really, really big players. Last week, it was Burger King and HMV’s...
View ArticleFive Guiding Principles from a Guiding Principal
Michael Green, architectural thought leader and principal at MGA, shares some thoughts on marketing. A few of us in the office were discussing common characteristics and marketing approaches amongst...
View ArticleReinvention: The designer’s key to happiness?
The following article by Mark Busse is published in the September/October 2013 print edition of Design Edge Canada Magazine. I encourage you to go out and pick up your own copy to read the full article...
View ArticleTrends affecting your brand in 2015
Things are changing rapidly and affecting the world of marketing in a big way. More than ever, bringing value to experiences and moments that matter to each client requires developing an understanding...
View ArticleFive Steps Towards Better Communication Design
That image and headline got your attention, didn’t it? Advertisers and designers work hard to get your attention. And if done well enough, even non-football fans will sit though the Superbowl just so...
View ArticleDon’t wing it – social media needs a strategy
If there is one thing we have learned from our clients and our own experience regarding the success of social media, it’s that a proper web strategy is crucial. Otherwise, social media can become...
View ArticleClik here to view.
Branding as business growth – Four formative decisions by Entrepreneur of the...
Our client Fluxwerx Illumination is on a steep upward trajectory. They’ve just won Ernst & Young’s 2016 Emerging Technologies Entrepreneur of the Year. That’s on top of winning a coveted Red Dot...
View Article